Check out this simple explanation of how hashtags work on social media and how you can use them to increase awareness for your business.

Have a small business? Get easy tips for using social media marketing to promote your business this Small Business Saturday.

In 2017, more than five million businesses use Facebook ads as part of their marketing strategy. Learn a few ways you can use it for your business.

Learn how Google works with your social media marketing and how to make a marketing plan to integrate it all.

Advertising is accessible to business owners now more than ever thanks to our friends at Google and Facebook. Which means small business owners and entrepreneurs everywhere can throw their hat in the ring. It also means it's very easy to blow through a lot of money, very quickly, if you don't set up your ads right. Here are some quick tips if you're just getting started with social media advertising.

Authenticity is the hottest currency in marketing right now. See how one business is using it in their Facebook marketing and their huge boost in sales.

If you created a Facebook business page years ago, it might be time for a check-up. Check out these tips for optimizing all your social media profiles.

Stay up-to-date with the best social media management practices by cutting out these outdated trends.