Learn how Pedialyte uses social media marketing to enhance the customer experience, increase sales and tap into a whole new audience segment.

Check out this simple explanation of how hashtags work on social media and how you can use them to increase awareness for your business.

Learn how Tesla and Elon Musk use social media to make announcements, grow their brand, interact with customers and like-minded followers and pull back the curtain for a look into the world of innovation.

Twitter offers businesses a lot of options for how to use it. Like a blank canvas, it certainly has its boundaries, but with a little creativity, it’s an excellent tool for connecting with consumers and customers alike. Check out this quick look at how to read your Twitter analytics.

10 years ago, Airbnb didn’t exist. Today, they’re using social media marketing and a unique platform to compete with mega giants in the hospitality industry. Learn how they’re doing it here.

Learn how brands are combining the benefits of social media marketing with the holiday warm-and-fuzzies to boost their brand and sell more stuff.

Have a small business? Get easy tips for using social media marketing to promote your business this Small Business Saturday.

75% of consumers feel better about a new business after reading their tweets. Find out how to make a good first impression with your Twitter marketing.

Before social influence was even a thing, it was huge part of the Spanx marketing strategy. Learn how founder Sara Blakely built the brand on a budget.

Learn how Google works with your social media marketing and how to make a marketing plan to integrate it all.