Digital Marketing Consulting

Content marketing without a strategy is for amateurs. Check out the marketing consulting work I’ve done to help keep clients a move ahead.

INDUSTRY: LIFESTYLE 

Consulting role: Advised on and implemented brand management strategy, social media paid advertising and content marketing strategy.

Results: Developed a content marketing strategy that aligned blog/social media content with business objectives; decreased cost per click (CPC) for Facebook ads from $0.33 to $0.24; tripled Tweet engagement (clicks, retweets, likes); increased Tweet impressions; increased LinkedIn ad impressions.

Samples: 


INDUSTRY: EDUCATION

Consulting role: Advised on the crowdfunding campaign's social media strategy and PR approach

Results: The crowdfunding campaign exceeded its goal of $5,000. 

Samples:


INDUSTRY: HEALTH CARE

Consulting role: Advised on and implemented the content marketing strategy for the launch of the blog and social media channels  

Results: Launched and grew social media channels including Twitter (approximately 1,000 new followers in 3 months with aid of list management software) and Pinterest ( approximately 100 followers in 3 months). 

Samples: 


INDUSTRY: Art

Consulting role: Advised on and implemented the content marketing strategy for Twitter and Instagram, with the goal of increasing brand awareness 

Results:  Increased Twitter followers by 100 in 2 months; increased Instagram followers by 40 in 2 months

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And in case you need it, here's my resume.