Check out this simple explanation of how hashtags work on social media and how you can use them to increase awareness for your business.

Twitter offers businesses a lot of options for how to use it. Like a blank canvas, it certainly has its boundaries, but with a little creativity, it’s an excellent tool for connecting with consumers and customers alike. Check out this quick look at how to read your Twitter analytics.

Your business can enjoy the benefits of social media marketing, if you’re using each channel correctly. Learn how to do a social media audit and improve your social media marketing.

Buyers consume 17 pieces of content before they make a purchase. Learn how to take control of your content marketing so it's effective for your business.

Have a small business? Get easy tips for using social media marketing to promote your business this Small Business Saturday.

75% of consumers feel better about a new business after reading their tweets. Find out how to make a good first impression with your Twitter marketing.

In 2017, more than five million businesses use Facebook ads as part of their marketing strategy. Learn a few ways you can use it for your business.

87 percent of Pinterest users have purchased a product because of a pin they saw. Learn the basics about how to use Pinterest for your business here.

Learn how Google works with your social media marketing and how to make a marketing plan to integrate it all.

Advertising is accessible to business owners now more than ever thanks to our friends at Google and Facebook. Which means small business owners and entrepreneurs everywhere can throw their hat in the ring. It also means it's very easy to blow through a lot of money, very quickly, if you don't set up your ads right. Here are some quick tips if you're just getting started with social media advertising.