I’m a transformative strategist with 15 years of experience specializing in scaling organizational growth through data-driven technology and operational excellence.
Proven "force multiplier" with a record of leading cross-functional teams across account management, experience strategy, and data analytics to align strategy with operational capabilities.
Expert in translating executive priorities into actionable Go-To-Market (GTM) execution and navigating global, matrixed organizations.
Education
University of Pittsburgh, M.B.A.
Temple University, B.A., Communications
What I'm Doing Now
Working in pharmaceutical marketing, where I’m providing a new perspective on leveraging digital marketing in strategy planning and driving sales.
Skills
Business consulting
Strategic planning
Data analysis
Testimonials
Where I've Been Featured
VOWS Magazine, September/October Print Edition
Beyond the Website: Social Media Analytics Provide Powerful Punch (PDF)
MarketingProfs
8 Ways Planning Will Make You a Better Content Marketer
Linkdex
Speaking Engagements
PowerLink, Cranberry, PA CEO Circle
April 2018
Social Media for Business Marketing Workshop
Johnstown, PA Chamber of Commerce
December 2017
Digital Marketing & Communications for Nonprofits Workshop
PowerLink, Indiana, PA CEO Cricle
September 2017
and
Mastermind at the PHRA in Pittsburgh, PA
May 2017
Social Media for Business: Best Practices and Tips
International Association of Business Communicators (IABC) Heritage Regional Conference, Columbus, OH
October 2016
Change That Sticks: Behavior and Culture - A case study of managing and implementing significant changes to the Wellness Program at a large Western PA health care organization
Full Presentation:
Content Marketing 101, Pittsburgh, PA
September 2016