In 2017, more than five million businesses use Facebook ads as part of their marketing strategy. Learn a few ways you can use it for your business.

Before social influence was even a thing, it was huge part of the Spanx marketing strategy. Learn how founder Sara Blakely built the brand on a budget.

87 percent of Pinterest users have purchased a product because of a pin they saw. Learn the basics about how to use Pinterest for your business here.

Learn how Google works with your social media marketing and how to make a marketing plan to integrate it all.

Advertising is accessible to business owners now more than ever thanks to our friends at Google and Facebook. Which means small business owners and entrepreneurs everywhere can throw their hat in the ring. It also means it's very easy to blow through a lot of money, very quickly, if you don't set up your ads right. Here are some quick tips if you're just getting started with social media advertising.

Authenticity is the hottest currency in marketing right now. See how one business is using it in their Facebook marketing and their huge boost in sales.

Facebook has more than one billion daily users. Maybe your business should have a page. Maybe not. Find out the best social media marketing options here.

Get creative with your social media marketing. Here's an example of an old brand that uses new technology to serve its customers.

Influencer marketing: Beyond the Kardashians. Learn how your business can use it in your marketing strategy.

Social media return on investment (ROI) depends on many factors. The best way to figure it out is to make an ROI equation for your business. Get tips here.