Learn how Pedialyte uses social media marketing to enhance the customer experience, increase sales and tap into a whole new audience segment.

Learn how Tesla and Elon Musk use social media to make announcements, grow their brand, interact with customers and like-minded followers and pull back the curtain for a look into the world of innovation.

10 years ago, Airbnb didn’t exist. Today, they’re using social media marketing and a unique platform to compete with mega giants in the hospitality industry. Learn how they’re doing it here.

Learn how brands are combining the benefits of social media marketing with the holiday warm-and-fuzzies to boost their brand and sell more stuff.

Before social influence was even a thing, it was huge part of the Spanx marketing strategy. Learn how founder Sara Blakely built the brand on a budget.

Get creative with your social media marketing. Here's an example of an old brand that uses new technology to serve its customers.